Data-driven success for Allica Bank's SME strategy
Allica Bank · Financial services
Allica Bank used DataGardener to identify and reach a target population of around 500,000 UK SMEs for its relationship-banking proposition.
- target SMEs identified
- ~500,000
- monthly customer enquiries from day one, per Allica
- Doubled
“The volume of customer inquiries coming through the door pretty much doubled every month from day one.”